How to Design : Basic Elements of Design
How to Design?
Are you a student who wants to enhance your design skills? A business owner who is tired of finding a good designer to work for your design needs? Or a non-designer person who wish to learn how to design? Well as a designer myself I would suggest you to know first the basics of design.
Why? Because understanding the fundamentals of design is the appropriate way to create a good and effective design.
The basic elements of design including line, shape, color, texture, space scale, and value these are the fundamental pieces to produce a high-quality design.
Probably line is the most essential element of design. Some would say line is just the second of the most basic element because point/dot should be the first. For you not to be confused read the Introduction to the Elements of Design: Point an article of Charlotte Jirousek.
A line is the starting point of an artistic creation. Point with no dimensions set in motion it can have a varying width and length, an example is the stroke of the pen or pencil in drawing and in painting it is the stroke of the brush.
Lines are not all the same. There are different types and qualities of lines like straight line, vertical line, horizontal line, curved line, thin line, bold line, expressive and more. In some areas of a human perspective, the quality or type of a certain line has a different meaning that influences the emotion and thinking of a person who sees it.
Helpful Articles to read deeper regarding Line:
A shape is a form when a line intersects with other lines to enclose a space. Shape can be circle, square, rectangle, triangle and more.
It also has different types and categories like geometric shapes, free-form shapes, positive shapes, negative shapes, static shapes, dynamic shapes and more. Like lines, shapes also has their own underlying meaning and complex ways.
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Obviously color may even be the most important essence of design for both the perceiver and the designer.
If lines and shapes have their own underlying meaning thus color also has their own meaning. Color can tell the story behind a certain design. It has a huge affection on the mood of the design. Color can have different types of affection to every person’s preferences.
A designer who knows the color theory has a bigger advantage of knowing the right use of colors on their designs. Knowing the right use of colors can lead to a stunning design.
Helpful Articles to read deeper regarding Color:
Space refers to a certain area around the line, shapes and other elements of design. It is also known as the white space though it doesn’t need to be white when using space.
Too much of space or sometimes lack of space will rune the composition of your design. Whether you are creating 2 dimensional or 3-dimensional work of art, it is important to understand the right use of space for your work to be good and effective.
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The scale is another element that is defined by the size of other elements of design relative to its surroundings.
Scale makes an art, design work to bring balance, proportion, and contrast. Using the relative and right scale of all the elements to each other can make a certain art to have the capability to be good and effective.
Helpful Articles to read deeper regarding scale:
For me, texture is the most under-rated powerful element of design. Texture is the surface quality of an art or design.
There are different types of textures like smooth, rough, silky, shiny, fuzzy and more.
There are two kinds of texture. First is the Tactile, Tactile is the real or actual texture that can feel just as their appearance. Visual is the other kind of texture which creates the illusion of a certain surface that can be seen but can’t be feel.
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Value refers to the degree of variation between light and dark. It is easier to relate it to a grayscale more than color wheel though It is also evident in other colors.
A simple principle about value: High-intensity value is the lighter and on the other hand the lower intensity of value is darker.
Appropriate use of value is a great way to create a focal point and guide the perceiver’s eye through your design.
Helpful Articles to read deeper regarding Value:
Note: All images presented as a sample in each category belongs to their respective owners.