Advice for newly self-employed designer
Important things every newly self-employed designer must know
Self-employed, freelancer or whatever they call to those who work independently. Working with flexible time, workspace and having own creative control, it’s idealistically impossible to resist the eagerness of becoming a self-employed when a person hears these benefits.
Surely some of you are starting to ditch your own way and searching for some information that can power up your capabilities to be a successful self-employed person.
Here are some advice I’d give for you to be aware and prepared throughout your career.
Knowing your niche and bring up your pitch
It is important to know your niche also it is important to know your capabilities when starting as a self-employed designer.
Art direction, web design, brand specialist, consultant, illustrator or whatever skills do you have. As a starter, you might want to focus first more on your strong capabilities, this will be your personal brand asset, but if you’re confident enough with your capabilities then break through your comfort zone.
Now that you’ve known your niche, next thing you might want to do is to compose your pitch.
Describe in simplest and effective way how can you help and produce a solution for your clients that’s why I said before that it’s important to know your niche, for you to be able to demonstrate your capabilities that can help your clients.
Creating a good and effective pitch is crucially important to win clients.
Organizing your workspace
Having an optimized workspace will help you to work with peace and will make you more productive. Make sure every files and tool are organized, this will make things much easier for you to find a certain files or tools that you need.
Organizing workspace one of the underrated factor that every self-employed person should know so that you won’t end up seeking missing files, tools, bills, receipts, etc.
Network, let people know you and your services
You already know your niche you even prepared your workspace but nobody yet knows about you and your start-up. If no one knows who you are then there will be no one who will seek for your service, your career as a freelance will end up short.
Make sure to tell your friends family and other relatives about your self-employment, you’ll never know what contacts they might have. Make use of the web to your advantage to share your self-employment. lookout for prospect and collaborators.
A helpful tip: Always network and bring business cards with you, you’ll never know who might come to you. Giving business cards is a form of professionalism and they will surely think that your services or business has an exceptionable quality.
Making your presence on the web
We are now living in a modern era, where you can almost find anything you need through web/digital world. Use the web to establish your presence. Build your own website portfolio and do a related blog.
Eventually, people who see your website might come to you and seek your services. Your viewers will become valuable sources of knowledge and help.
Online website for you services, with a showcase of your works and blogging is a formal presentation of your brand that will attract potential clients.
Know your worth
You must know your worth. Know your capabilities, your skills, quality of your services and your expenses. This will lead you to have a realistic idea of how much your work might be worth to your clients.
Pricing too high and too low will cost you to lose potential clients. Yes, it’s complicated, but learning through your experience is the best way to know your worth. The rates you set will give others a perception about the quality of your work.
Being professional physically, mentally and emotionally has a big advantage on self-employment. The way you approach to your potential clients, the way you show up, the way you dress.
Being on time to meetings, dressing appropriately, showing considerable manners, being well spoken. Your clients would think they are in good hands, that their money won’t be wasted and they won’t regret working with you.
Ladder through successful self-employment
Well if you were thinking that being a self-employed is easy, then I will tell you right now that it isn’t. Let’s be real, if you want to have a successful career you must survive the hardship of being a self-employed.
This hardship affiliates the ups and downs of your career. You’ll make mistakes, we all do. But don’t let your mistakes get you down. Threat these mistakes as your growth, learn as you go.
Never stop learning
Nowadays creative industry is highly competitive, yes there a many of artist, designers who are already established and making their name as a successful self-employed. These made it difficult for those who are just starting their career as a self-employed artist/designers.
In able for you to survive the competitive industry and in order to reach the top, you need to learn. There are plenty of opportunities to learn and this will help you to develop your skills.
Never stop learning. Read books, practice your skills, watch relevant videos, attend seminars, etc. Knowledge is the biggest advantage you’ll ever have to be successful through your career.